As one who has many ideals, this notion is foreign to me and the position is difficult to entertain. It seems to me that ideals are an integral aspect of personal identity, without which one will find the struggle to assert themselves infinitely more difficult.
In Jean-Luc Godard’s film Le Petit Soldat Bruno identifies himself as a “guy without ideals.” As the film progresses Bruno becomes a Sartrean hero, compelled to find and assert his identity. The issue for Bruno is that he has no concrete identity, nor does he appear to develop one through the course of his remembering the events of the film. Bruno is swept up in the tide of conflict and since he has no ideals he is simply dragged along by whoever imposes their will upon him. The few times that Bruno does assert his will, he does so without apparent motivation. His inner monologue reveals that he often forgets his motivations or simply does not know (“je ne sais pas”).